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Shop Smarter Dress Better

The practical guide to building a wardrobe you love, avoiding costly mistakes and shopping with confidence

Written by Ashling Muldowney, Personal Stylist & Image Consultant

Based on the same proven methods I use with my personal styling clients

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What's Inside 

Shop Smarter Dress Better 

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Part 1 The Shift 

The Shift is about changing the way you think about style, shopping and your wardrobe. You'll learn why more clothes don't automatically create better style and how a mindset shift can transform the way you get dressed every day.

Part 2 The Foundation

Before you can build a wardrobe that works, you need strong foundations. This section helps you understand your body shape, lifestyle, identify your wardrobe needs and create the structure that supports every future style decision.

Part 3 The Method 

Discover the step-by-step system (SMART)  for creating a wardrobe that is practical, versatile and uniquely yours. You'll learn how to identify wardrobe gaps, build outfit combinations and create a collection of clothes that work together effortlessly.

Part 4 Building Your Wardrobe 

Learn how to create a wardrobe that works as a complete system rather than a collection of random pieces. This section shows you how to identify key wardrobe essentials, fill the gaps and build versatile outfits that make getting dressed effortless.

Part 5 Shopping Like a Stylist 

Learn the exact shopping strategies professional stylists use to make smarter purchasing decisions. This section will help you shop with purpose, avoid costly mistakes and invest in pieces you'll wear and love for years to come.

Part 6 Your Style Unlocked 

This is where everything comes together. You'll gain the confidence to trust your own style, dress authentically and create a wardrobe that reflects who you are today, not who you think you should be. This section includes outfit formulas to help you build a wardrobe that is stress free.

Why I wrote Shop Smarter Dress Better 

After working with women through wardrobe edits, personal shopping and body shape analysis, I noticed the same frustration time and time again. Women were spending money on clothes they didn't wear, feeling overwhelmed by trends and standing in front of wardrobes full of clothes with nothing to wear.

I wrote Shop Smarter Dress Better to give women a practical, easy-to-follow roadmap for building a wardrobe that works for their real life. My goal was to simplify style, remove the guesswork and help women feel more confident every time they get dressed.

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What People Say 

Hi Ashling I just wanted to say I received my book yesterday and I am working my way through it slowly - it's definitely opened my eyes and I'm looking forward to the changes it will help me make in my wardrobe 

M

What Readers Say

Loving it - you are a genius and I can feel your passion with each page I turn. 

C

OMG Ashling - your book arrived on Friday. Loved even seeing your handwriting on the envelope, made it more personal. The book is great. A real style bible. It all resonates with me so far. Thanks Ashling for creating this incredible book 

T

Very interesting read - when you stop and think about the psychological side as to why and how we shop. I have discovered that I can like some styles on other people but not on m. Imagine, it only took 61 years. I am thoroughly enjoying the book 

R

Hi Ashling. Congrats on your book. It's a masterpiece. I have read it from cover to cover. At my ease I've learnt so many new ideas. It's a book that can be read over time and has lots of 'Ah ha, that's what's wrong with my wardrobe' moments. Well done again. 

P

Hi Ashling. I have read the book cover to cover. I know it's going to be of huge benefit to me. I think i buy everything just random - Hence I have a wardrobe full of clothes and its still a battle everyday to find what to wear. I know now that I can change this with the help of your book. Best Wishes 

S

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